1. Total social consumer goods maintain growth, with offline consumption accounting for the majority
Offline distribution chain is the cornerstone of the overall sales of FMCG industry.
2. Online distribution chain is gradually hitting the ceiling, and it is difficult to break through the bottleneck of business development for a while
Traffic dividend is exhausted, traffic monopoly, traffic growth in the vortex.
3. The complexity of offline far exceeds that of online, leading to the difficulties of the industry development
- From the brand to the downstream flow, the distribution chain is full of black holes, black holes of dealers, black holes of paths, black holes of data.
- From dealers to upstream flow, brand elimination, selection category, etc. are all blind spots.
Linkwin customizes full-chain traceability marketing solutions for enterprises. It helps enterprises enhance their brand image, protect the advantages of product production, enhance consumers' credibility of the brand, upgrade the protection system of commodity authenticity, open up the processes of production, packaging, storage and sales through the assignment code traceability system, realize the process control from the production line to the end market, enhance the trust with consumers, promote the healthy development of the whole industry and market, and jointly establish a reliable supply chain market.
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Supply Chain Mgt. Digitalization
Full record of individual product information
Full monitoring of storage and logistics dynamics
Order execution tracking
Production planning optimization
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Channel Mgt. Digitalization
Anti-falsification management
Anti-counterfeiting monitoring
Order Tracking
Customer inventory and sales forecasting
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B-side CRM Management
Merchandising incentives
Distribution management
Store-owner contest
Points & rebate applications
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C-Side Mkt. Digitalization
Consumer self-help scanning code to check the authenticity
Rich interactive activities, rights and benefits online exchange
Consumer behavior data can be precipitated
Visual tracking of activity effects
Precise marketing to enhance repeat business of old customers
