Today, with the digital economy ushering in new growth, more and more companies are recognizing the need to bring their business online and their customers online, and it has become imperative to leverage full-chain data capabilities to improve their ability to adapt to changes in the market and environment. Whether it's APP, applet or short video, or offline channels, e-commerce or social networking sites, user touchpoints and data exist on multiple different platforms. For brands, the only way to efficiently achieve omni-channel growth is to break channel barriers, connect data, and directly connect users through user-centered precision operations.
· Traditional marketing tends to form silos of customer data
· Dramatic decline in customer traffic in offline stores
· Dramatic increase in operating costs
· Inventory pressure continues to increase
· Cash flow shortage
· Full-chain data can effectively improve the ability to adapt to market and environmental changes
· Online consumer drive surges
· Online customer expansion is more convenient
· Accelerate the cultivation of online experiential consumption
· Reconfiguration of enterprise logistics warehousing
Linkwin provides ToB & ToC overall marketing solutions based on one-thing-one-code scenario, helping enterprises to establish omni-directional traffic pool, relying on big data and cloud computing, providing full-chain digital marketing services including omnichannel digital marketing platform construction and maintenance, user digital operation, brand event planning, AI & insight, etc.
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Strengthen channel control powerBreak the layers of distribution barriers, establish direct contact between enterprises and distributors/stores, and help enterprises quickly map out the sales chain.
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Financial-grade securityProvide financial-grade data security for enterprises, deployed in the cloud data can avoid a series of data security issues such as server intrusion, risk vulnerability identification.
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Effect trackingLinkwin big data processing can accurate track product flow, access to consumer reach data, effectively track marketing campaign effectiveness, significantly improve the efficiency of brand marketing decisions, and keep up with market changes.
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Expand terminal reachRelying on Linkwin's vast experience in planning and executing B-side channel marketing and store marketing activities, we can accurately attract the specified group of people and build up our own domain-wide traffic pool.
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One-stop marketing solution serviceFrom marketing consulting, program development, to the actual deployment and implementation, development and implementation, and the whole effect tracking, customer experience services, etc, the one-stop solution to solve all problems, reducing communication costs, is provided by the exclusive custom team.
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Back-end system functions
Operation data analysis and back-end system
Real-time grasp of new user registration information and growth trends, market auditing consumer inspection and dealer receipt of goods.
Warning of counterfeit goods
Very first time to understand the situation of counterfeit goods and suspected fraudulent goods.
Activity plan setting
Classified management according to the sales situation.
System interface
Docking work can be done with multiple systems, such as ERP, etc.
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Front-end Functions-Dealers/Stores
User registration and management
Automatic matching of authorized multi-terminal user database, distributors and marketing department personnel.
Marketing department anti-tampering audit
Marketing team sweep code, upload picture or video , positioning, and background record comparison query.
Batch code receipt
Meet the needs of bulk code collection.
Points reward (rebate)
Can be configured to sweep code receipt to get points for activities to improve the dealer sweep rate.
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Front-end Functions-Consumers
One Click Authorization
One-click authorization to get account name and cell phone number information.
Scan the code to verify the authenticity and traceability inquiry
Display information according to the authority opened to consumers by the enterprise.
Marketing Promotion
Interactive H5 pages, public account promotion, lucky draw bonus, etc.
Points reward
Can be configured to sweep the code to receive points for activities.
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Applet Functions
Marketing campaign precisely setting
Sweeping points to participate in activities
Daily points saving
Gifts Winning at the points mall
Live training
Community essay contest
Member rating
Activity recommendations
Template games
Customized games
Red pockets & crackers
Data Insights
User profile
User metrics labeling system construction
Marketing effect tracking
Brand operation analysis report
Operation Planning
User operation
Member loyalty management
Private domain operation
Membership hierarchy building
Applet activity planning
