Mobil
1. Mechanics need to be incentivized so that they will recommend Mobil products more often.
2. Major competitors have already established interactive communication platforms with mechanics through means such as point rewards.
3. Mobil needs to build a platform where it can communicate directly and effectively with mechanics, and needs to increase traffic to the platform quickly.
1. Digital traceability system for the whole life cycle: digitalization of the supply chain; digital management of distributors; and digitalization of terminal inquiries and brand promotion.
2. Integration with numerous third-party software and hardware platforms.
3. Industrial vision: accurate positioning and high cover detection through industrial vision system.
4. Omni-channel featured digital marketing to achieve terminal loyalty management and product sales integration.
1. Establish a platform for customers to communicate directly and effectively with end consumers, while rapidly increasing the traffic on the platform.
2. Through the optimization and operation and maintenance of the applet, the brand influence was enhanced and the brand-customer relationship was consolidated.
3. The net number of effective code scanning increased by 52% YoY, and the annual net number of code sweeps increased by 68% cumulatively.
4. The number of effective code scanning increased by 33% YoY, and the number of annual code scanning increased by 75% cumulatively.
5. The liter number of effective code scanning increased by 33% YoY.