1. Using the convenience of H5 to promote Shell products in conjunction with the festival marketing hotspots; around the mobile social platform, let users be stimulated by the promotion points in different links; realize more mobile activities.

2. Using the product anti-counterfeit traceability as a starting point, making consumers fully understand Shell and its product information, helping Shell to conduct a wave of brand exposure and promote product sales.

1. Based on Helix's existing product in-label codes. 

2. Users accessing the marketing system by scanning the in-label codes. 

3. The marketing system is implemented using H5 technology. 

4. Users scan the code to get the red envelope, share the activity information after getting the red envelope, friends help, and participate in the red envelope sharing activity based on the number of helpers.

1. The number of participants in the event is close to 3.5w 

2. Participants spread across 313 cities in China. 

3. More than 35,000 posters were produced.

4. 6,752,800 super attention, brand and product got a lot of exposure.