On Aug. 25th 2022, Linkwin experienced a full-day digital innovation journey by participating the Reverse Workshop--the most representative culture of Amazon's innovation.
At the very beginning, Leo Li, Vice President of Linkwin and Head of Innovation Center expressed his gratitude to AWS and NWCD for providing this learning opportunity.
"As a technology-oriented company, continuous innovation has always been the core value that Linkwin has insisted on for many years. And Amazon, as a pioneer and evangelist of innovation culture, summarized this set of reverse working methodology to reveal the secret behind innovation. This time we're very glad to have the opportunity to learn this methodology and practice in it, hoping to bring different gains to everyone and inject a new driving force for business innovation refinement forward!"
"Where does innovation start? Start with the customer and so work backwards." Mr. Hua Chen, Innovation Coach of AWS, succinctly threw out the core theme.
"There will always be some kind of dissatisfaction among customers. This is the source of innovation"
"Innovation simplification: innovation does not mean starting everything from zero, or reject outside inventions, but to accept the possibility of being misunderstood for a long time"
"The mechanism of innovation is a complete process, the right input + the right tool = the right output"
These shining wisdom ideas, precipitated by Amazon for many years in the field of innovation, resonated with the whole audience.
Five customer-related questions.
1. who is the customer?
2. What are the customer's pain points and opportunities?
3. What are the customer's core values?
4. How do you know what the customer needs?
5. What is the customer experience like?
In the next few hours, two groups divided according to their own business scenarios, had a full and enthusiastic interactive discussion and feedback around the core of the reverse working method --"five customer questions". At the end of the session, two groups of participants output the answers to the five customer questions and presented in the form of a press release, and all participants further polished their understanding of customer and product innovation scenarios.
"I am very inspired by the reverse working method, and I'll refine the press release while the idea is still hot, so I can immediately put it into the implementation of the new project." Rachel, the General Manager of Digital Marketing, said excitedly. The reverse workshop came to a successful end after the final session of gift exchange and fun group photo.
About Linkwin
Founded in 2001, Linkwin is a global leading tech company on digital service and intelligent connections. We are committed to provide innovative solutions and excellent operation/services on Digital Manufacturing, Digital Supply Chain, Digital Marketing, and Big Data & AI. Up to now, Linkwin has been serving 300+ Customers from 50+ countries and regions in the fields of agriculture, industries, commerce, and government affairs.
Digital Manufacturing
Linkwin has a deep understanding of customers' expectations for production line efficiency. We help to digitize production and accelerate the process of industry 4.0 through industrial IoT, industrial vision, digital signage, production line OEE and other solutions.
Innovative highlights: WinIoT Cloud Platform, WinVision Solution
Digital Supply Chain
Linkwin provides customization solutions for full-chain traceability solution, commodity anti-counterfeiting and WMS, to realize digital management of the entire supply chain and make it more efficient and transparent.
Innovative highlights: Micro-texture Code, Full-chain Traceability Solution
Digital Marketing
Linkwin uses "code + data" as the link to achieve omni-channel digital marketing, to help brands accurately link to consumers, build the private domain traffic, realize the differentiated operation, and continuously promote sales conversion and expand brand influence.
Innovative highlights: Applet intelligent operation, Customized omni-channel marketing solutions
Big Data & AI
Linkwin deploys hybrid cloud services to provide dynamic and isolated IT resources for enterprises. All the data is based on Blockchain technology, providing the security of annually increased 30 billion commodity data and 0.2million IoT nodes.
Innovative highlights: Blockchain traceability Solution, Hybrid cloud service
