Introduction:

Over the past two decades since its establishment, LINKWIN Technology has partnered with numerous Fortune 500 companies to jointly explore the limitless possibilities of digital transformation. LINKWIN will regularly share a series of case studies, showcasing an overview of the partner companies, summaries of solutions, and the application value of the projects.

Overview of the Partner Company

This company is one of the world's largest producers of oil and natural gas, headquartered in the United States. With a revenue of over $400 billion in 2022, it employs over 80,000 people globally through its affiliated companies. It owns production facilities and sells products worldwide, conducting oil and gas exploration operations on six continents. The company holds a leading position in various aspects of the energy and petrochemical industries.

Overview of the Solution

Corporate Objective: To accelerate the digitalization process and achieve digital interactions with the consumer goods business domain, ecosystem partners across the entire value chain, and consumers.

Collaboration Content: Digital Supply Chain, Digital Marketing, and Digital Insights.

Key Highlights of the Collaboration: Customized comprehensive digital solutions, centered around the establishment of a product traceability system, enabling precise tracking and management throughout the entire product lifecycle.

Solution:

Solutions for Anti-Counterfeiting Customization:

1. Item-level Labeling / Production Line Coding

• Customized labels or codes are applied to each individual product, ensuring uniqueness and traceability.

• The coding process is integrated into the production line, allowing for efficient and accurate application of labels or codes.

2. Traceability and Transparency System (TTS)

• A comprehensive system that tracks the product from its origin to the final consumer.

• Enables channel control and management, ensuring that products are distributed through authorized channels.

• Provides tools for retail store management, such as inventory tracking and product verification.

3. Digital Marketing (DM)

• Leverages the unique labels or codes on products to create engaging marketing campaigns.

• Includes physical-to-digital marketing strategies, such as redeeming rewards or accessing special content by scanning product codes.

• Facilitates member management, allowing brands to build loyalty programs and collect customer data.

4. Digital Insights

• Provides visibility into production line efficiency through metrics like Overall Equipment Effectiveness (OEE).

• Integrates Internet of Things (IoT) devices and Artificial Intelligence (AI) to provide real-time insights and predictive analytics.

• Displays key performance indicators (KPIs) and other relevant data on digital dashboards, enabling quick decision-making and optimization.

• By assigning a unique QR code to each product, we integrate the support of hardware devices with the management of software technology to achieve online-offline interconnection, product anti-counterfeiting, traceability, anti-diversion, and loyalty points mall functionality.

• We aim to create a digitalized global supply chain to enhance service levels, mitigate risks associated with uncertainties in channels and supply chains, maximize the efficiency of production facilities, increase output, and optimize logistics operations.

• The digital identity ID of the product not only serves as an anti-counterfeiting measure but also possesses marketing capabilities, effectively connecting with users on the consumer side (C-end). This helps improve user engagement, gain insights into consumer needs, and establish a robust brand data and asset management system

Application Value of the Project

Precise Control and Traceability:

Utilizing QR codes as a bridge, we associate "bottles-boxes-pallets" to effectively prevent counterfeit products, protect consumer rights, and safeguard the company's intellectual property.

Through code assignment on production lines and tracking, we achieve full visibility management from the production end to the consumption end, enhancing supply chain efficiency and transparency. A unified traceability platform is established to centrally manage product-related data, integrating production, logistics, and channel data. Simultaneously, tracing the source of products with quality issues becomes simple and efficient, significantly improving product safety.

Enhanced Channel Sales Capabilities:

Digital marketing establishes an immediate, efficient, and personalized channel incentive platform, effectively connecting factories, regional distribution centers, channels/distributors, stores/mechanics, and end-users, significantly enhancing customer loyalty.

Data-Driven Decision-Making:
The digitalization process significantly improves overall operational efficiency. Based on the accumulated data assets, we gain insights into real industry trends and consumer preferences, supporting the optimization of strategic decision-making within the enterprise.