As the golden September ushers in the back-to-school season, gazing at the sight of little ones carrying their backpacks towards the school gates, it naturally evokes thoughts of the guardianship and care provided by parents throughout their children's various stages of life.
Cooperative Enterprise Overview
This enterprise is a high-end dairy products company with a century-long history. It has established a solid brand image in the industry through advanced production technology and rigorous quality control. Its extensive portfolio encompasses numerous brands and a diverse range of products, including liquid milk, yogurt, milk powder, cheese, and more, catering to the varied needs of consumers.
Over the years of dedicated operation, this enterprise has continuously enhanced its core competitiveness across the entire industry chain. Simultaneously, it places great emphasis on sustainable development, actively participating in ecological protection and social responsibility initiatives. It strives to contribute to society and the environment while maintaining economic growth.
Solution Overview
To effectively prevent the circulation of counterfeit and inferior products in the market by establishing a traceability system.
To reduce the risks of cross-regional sales and hoarding among distribution channels, and efficiently manage the dealer system.
Production Line Coding: Based on key information such as product production batches, raw material sources, and production dates, a digital identity ID for the product is generated within the system. This ID is protected by encryption algorithms to ensure its security and uniqueness. During the production process, the generated code label is attached to the product packaging.
Information Collection and Association: In critical stages of product production, processing, and quality inspection, industrial cameras, PDAs, and other devices are used to scan QR codes. The collected information is uploaded to the system in real-time, where it is associated with the code to establish an information database.
Traceability Management: Establish a traceability system that allows consumers to query the source and track the destination of products by scanning QR codes to access detailed information. Enterprises can supervise product distribution through the system, preventing the circulation of counterfeit and inferior products, thereby enhancing their brand image.
Full-Chain Intelligent Control: Manage the Product Lifecycle (PLC) to achieve production data collection and retention, product flow and channel control, data report analysis and review, optimizing the entire business process.
Consumer Interaction and Service: Leverage the one-product-one-code marketing strategy to create interactive opportunities between consumers and the brand. Establish a points mall to increase consumer purchasing motivation.
Project Application Value and Significance
