It is a precise management and marketing incentive tool for agricultural dealers, retailers and large farmers. Based on Linkwin's 20 years of deep understanding of agricultural business processes and industry pain points, it customizes and efficiently solves the core requirements of sales channels for enterprises, realizing precise connection, precise statistics, flexible incentives and flexible interaction between enterprises and distribution channels.
Difficulty in managing distribution channels
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Agronomic services rely on retailersFor any pesticide product to reach the farmer, it must be done by the retailer. This determines that the pesticide manufacturer must ultimately rely on the retailer to sell the product.
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Policy tightening, national controlSince the national policy of zero growth of chemical fertilizers and pesticides, the overall sales of the agricultural industry has shown a downward trend. As of 2017, China's pesticide use has been negative growth for three consecutive years, fertilizer use has achieved zero growth, three years ahead of the goal of "zero growth in fertilizer and pesticide use by 2020".
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Big players rise to capture the trafficWith the further development of the scale of the land, new business subjects such as large farmers and new farmers have become a new force that cannot be ignored. After the first round of bubble, now the big farmers are more those who understand the laws of the market, can plant and understand the technology of the real big farmers.
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Digital marketing, integrated competitionChannel dealers, especially retail stores, are more sensitive to the points and business reward system given by brand companies. The competition battlefield between brand companies extends from the production plant to the retail counter, so companies need to establish an effective channel points management system to escort for sales promotion.
Product lagging
The key elements of product sales improvement are brand awareness, channel health management and multi-dimensional marketing incentives.
Real-time channel inventory data
It is difficult to obtain real-time and accurate data of product circulation in the channel, especially the inventory of county dealers, because real-time inventory cannot be obtained in real time without scanning.
Cross-regional sales
Disrupt market prices
Damage to dealer motivation
Erosion of brand
Lead to decline in profits for manufacturers
Reduce consumer loyalty
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Product Mgt.
Product info. Mgt.
Product data import
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Store Mgt.
Store Info.
Store authorization
Store review
Agent invitation details
Agent structure tree diagram
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Activity Mgt.
Scanning Rewards
Unboxing Gifts
Lucky Draw
Flash Sale
E-training
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Distribution Mgt.
Distribution goods
Distribution orders
Customer list
Rebate Mgt.
Points Mgt.
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Points Mgt.
Store Settings
Gift Mgt.
Promotion Mgt.
Trial Mgt.
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Statistics
Store statistics
Activity statistics
Distribution statistics
Points statistics
Contributes to effective management and motivation of core retail stores nationwide.
