Entering the Fortune Global 500:

 The Digital Journey of a Renowned Chemical Enterprise

1、Enterprise Overview

This enterprise is ranked on the 2023 Fortune Global 500 list, with its business encompassing the exploration, production, transportation, and sales of oil and natural gas. Possessing an extensive business network globally, it is committed to providing energy products and services to customers. Renowned for its leading position and innovative capabilities in the industry, the enterprise is dedicated to sustainable development and environmental protection.

2、Project Needs

In terms of environmental protection and safety, the production process must be tracked and traced according to strict standards to ensure that the products meet regulatory requirements while satisfying consumers' concerns about product origin and production processes. The enterprise aims to establish a more transparent and traceable production system through the utilization of digital technologies.

In channel management, the enterprise needs to adopt digital methods to manage product flow and distribution channels, ensuring that products efficiently reach the market.

Regarding the protection of consumer rights and interests, the enterprise considers that fake and inferior products may pose threats to consumers' health and safety. Therefore, it needs to invest more resources in developing and applying advanced technologies to protect its products from infringement and forgery.

In digital marketing, the enterprise hopes to expand its market share, enhance brand awareness, improve customer experience, and achieve precision marketing through digital technologies.

3、Innovative Solutions

Digital Anti-Tampering: Anti-Tampering Labels and Production Line Coding

By applying digital anti-tampering technology, combined with the Internet of Things (IoT) and data management systems, we can track and manage the entire process of product circulation, thereby enhancing product safety and credibility.

Digital Tracing and Channel Management

This solution enables precise monitoring and management of product flows, improving production efficiency, ensuring product quality, and better meeting consumer demand.

Digital Marketing: Product Code Marketing and Member Management

By utilizing product codes (such as bottle/bucket cap traceability codes or label codes) to identify products, consumers can scan the codes to access product information, promotional activities, or participate in interactions. This achieves digital dissemination of product information, enhancing consumer awareness and participation.

Digital Insights: Production Line OEE, IoT, and Digital Dashboards

Digital insights are achieved through the use of production line OEE (Overall Equipment Effectiveness), IoT (Internet of Things), and digital dashboards. Production line OEE is utilized to monitor the efficiency, quality, and production capacity of production equipment, providing real-time insights into the operational status of the production line. This allows for the timely identification of bottlenecks and issues in the production process, enabling adjustments and optimizations.

4、Project Application Effects

1）Optimized User Experience: By enhancing product performance, strengthening anti-tampering measures, cracking down on fake and inferior products, and improving service levels, the user experience is significantly optimized.

2）Accelerated Cash Flow: Through transparency in product inventory, visualization of distribution channels, predictive production planning, and intelligent market sales, the supply chain operates efficiently, reducing inventory costs and improving capital utilization efficiency.

3）Reduced Management Costs: By clarifying project processes, reducing ineffective communication, improving operational efficiency, and promoting energy conservation and emission reduction, management costs are lowered.

4）Boosted Business Growth: Through digital enablement, information construction, supply-side drivers, and precision growth strategies, business growth is rapidly achieved, market share is expanded, and competitiveness is enhanced.

5）Enhanced Brand Influence: Through win-win collaborations, intelligent iterations, and sustainable development, the brand achieves continuous growth and innovation.