Over the past two decades since its establishment, LINKWIN Liyuan Technology has partnered with numerous Fortune 500 companies to jointly explore the boundless possibilities of digital transformation. Liyuan will regularly share a series of case studies, covering the following aspects: partner company overview, solution summary, project value, industry insights, and future outlook.

This company, as a German luxury automaker, is one of the leading enterprises in the global automotive industry, boasting a prestigious history spanning over 130 years.

As a pioneer in the automotive sector, the company is renowned for its exceptional engineering technology, innovative design, and high-quality standards. Its product line encompasses a wide range of vehicles, including sedans, SUVs, commercial vehicles, and more. Leveraging its formidable brand influence and technological prowess, the company holds a significant position in the global luxury car market, serving as a benchmark for the industry. It boasts a vast and loyal customer base worldwide.

Corporate Goals:

Product Traceability:

By establishing a digital supply chain, we aim to significantly enhance the product's influence at the retail level through full-chain traceability. On one hand, tracing the entire process from product storage and dispatch to transportation and sales increases supply chain transparency. On the other hand, the product's digital identity ID serves as a unique marker, effectively preventing counterfeit products from entering the market, thereby protecting the enterprise's intellectual property, brand reputation, and consumer rights.

Data Collection:

The enterprise establishes a traceability system that reaches dealers and retail outlets, accumulating data assets at the retail level and leveraging big data analysis to gain insights into end-consumer purchasing power.

User Interaction:

Consumers can scan QR codes on product bottles to access the store's mini-program, where they can earn points and redeem gifts, enhancing user experience, brand interaction, and facilitating the creation of user personas for the enterprise.

Cooperation Content:

By integrating the product's digital identity ID with customized anti-counterfeiting labels, along with a traceability app and reward points mini-program, we will construct a comprehensive full-chain traceability system that effectively safeguards the enterprise's intellectual property and upholds consumer rights.

Cooperation Highlights:

Our solution, powered by technological innovation and user-friendly system interfaces, not only fulfills the demand for full-chain supply chain traceability but also provides a novel digital approach to brand management and customer relationship maintenance.

Dual Guarantees for Full-Chain Traceability

By combining the product's digital identity ID with specially crafted labels, the difficulty of counterfeiting is significantly increased. This approach covers the entire process from product dispatch to delivery to end-consumers, ensuring end-to-end transparency and traceability.

Establishing User Incentives and Safeguarding Rights

A mini-program offering rewards in the form of points for product authentication encourages consumer participation, enhancing user loyalty and brand engagement. Simultaneously, it ensures consumers purchase authentic products, boosting user trust and satisfaction.

Customized Solutions with Flexibility and Scalability

The traceability system is designed with a keen understanding of enterprise pain points, supporting compatible and scalable features for future growth.

Protecting Corporate Intellectual Property and Brand Reputation

Effectively thwarting counterfeit products safeguards brand reputation and intellectual property.

Digital Management and Data Insights

The traceability app facilitates digital management of product information, enhancing supply chain efficiency and data accuracy. By leveraging the data collected, enterprises gain valuable insights into market trends and consumer behavior.