In recent years, the new trendy consumer goods is undoubtedly an extremely hot track. Various FMCG new trendy brands are rapidly emerging and are highly sought after by young people today. Behind this fever, how should the FMCG industry seize the opportunity to realize the digital transformation of brands?

Agricultural products have always been closely related to people's dietary life, but nowadays, quality problems of agricultural products occur from time to time, but traditional agriculture generally suffers from opaque information and data fragmentation, which makes it impossible and difficult for consumers to judge the reliability and safety of agricultural products.