How to unlock the "smart code" for full product lifecycle management? Let every product have a unique "digital identity card". As a core business of LINKWIN, Digital ID is revolutionizing product management logic, helping enterprises achieve intelligent end-to-end control from production to consumption!
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Digital ID is a unique digital identifier assigned to products. Through forms such as "one item, one code" and "one item, one tag", physical products are transformed into traceable, interactive and analyzable data nodes. It serves as both the "genetic code" of products and an intelligent bridge for enterprises to connect supply chains and engage with consumers.
- QR Code Labels: Low cost and easy to identify, ideal for FMCG, pharmaceutical packaging, etc.
- RFID Electronic Tags: Contactless reading and writing, suitable for high-end products, logistics pallets, etc.
- Laser Etching / Inkjet Coding: Directly applied to product surfaces with strong tamper resistance.
- NFC Chips: Readable via smartphone tap, enhancing consumer interaction experience.
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Anti-CounterfeitingConsumers can verify authenticity by scanning codes, driving counterfeits out of the market and protecting brand value.
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End-to-End TraceabilityFull data visibility from raw material procurement, production, warehousing and logistics to terminal sales.
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Anti-Diversion ControlAutomatically identifies cross-region sales, issues diversion alerts, and maintains channel order.
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Quality ControlScanning displays production date, shelf life, implementation standards, production licenses, corporate qualifications and more.
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Precise Raw Material ManagementLinks formulas and processes to ensure production compliance, meeting strict regulations in pharmaceutical and food industries.
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Intelligent Warehousing & LogisticsAutomated inbound and outbound via scanning, dynamic inventory counting, effectively reducing operating costs.
✅ Cost Reduction & Efficiency Improvement: Automated data collection minimizes human error and significantly improves operational efficiency
✅ Risk Control: Real-time alerts for quality issues and product diversion reduce corporate losses
✅ Data-Driven Decisions: Consumer scanning data feeds product R&D and marketing strategies
✅ Brand Enhancement: Transparent supply chains strengthen consumer trust and improve premium capability
✅ Regulatory Compliance: Meets global traceability regulatory requirements
Case 1: Global Dairy Enterprise
- Challenge: Ensure safe traceability of milk powder and build strong consumer trust
- Solution: Inkjet coding at can bottom; product quality reports accessible via code scanning
- Results:
- Significantly increased consumer scan rate, driving higher repurchase rate
- Actual data serves as strong proof of product quality assurance
Case 2: Premium Chinese Baijiu Brand
- Challenge: Curb channel diversion and prevent price system collapse
- Solution: Three-level associated coding (bottle / carton / pallet); dealer scanning for inbound and outbound
- Results:
- Reduced product diversion and lower channel control costs
- Real-time visibility of terminal sales data for precise promotion resource allocation
- Consumer Engagement: Scan for coupons, point redemption, private domain traffic pool building, etc.
- Carbon Footprint Tracking: Record full-lifecycle carbon emissions to support ESG strategies
- Predictive Maintenance: Industrial equipment IDs automatically predict failures and reduce downtime losses
Let Every Product "Speak"
