Today, as the digital wave sweeps across the globe, product traceability and trust issues have become core challenges for enterprise development. It is estimated that counterfeit goods cause global economic losses of more than 100 billion US dollars each year. Meanwhile, issues such as supply chain data silos and lack of consumer trust have placed enterprises under dual pressure in terms of compliance and brand image.

How to assign a unique "identity" to each product and achieve trustworthy full-link management from production to consumption? With its core product — Digital ID, LINKWIN has provided a solution that has been tested and continuously innovated in the industry for many years.

Rampant counterfeiting and shoddy products: Sectors such as agrochemicals and FMCG have become major hotbeds for counterfeits due to complex circulation links, making it difficult for consumers to verify product authenticity.

Data silos and inefficient traceability: Traditional traceability systems rely on manual entry, with scattered and easily tampered data, making it hard for enterprises to meet consumer rights protection needs.

Broken consumer trust: Information opacity weakens the trust bond between brands and users, directly affecting market competitiveness.

Amid accelerating digital transformation, LINKWIN’s Digital ID deeply integrates QR codes, anti-counterfeiting technologies, and IoT technologies such as RFID/NFC, endowing each product with a "smart ID card" that runs through its entire lifecycle. Its application scenarios cover key links such as anti-counterfeiting verification, tracking and traceability, channel management and control, and digital marketing, helping enterprises solve trust dilemmas and unlock data value.

Unique Authentication

Micro‑Texture Code® Technology: Generates unclonable physical identifiers through random textures, allowing consumers to verify authenticity instantly by scanning codes.

IoT Sensing: RFID/NFC tags collect data in real time, ensuring dynamic and tamper-proof data updates.

Full-Link Data Connectivity

TTS 2.0 Tracking & Traceability System: Integrates data from production, warehousing, logistics and other links, breaks down information silos, supports multi-level authority management, and meets compliance requirements.

Intelligent Analysis and Decision-Making

Analyze consumer scanning behaviors based on AI algorithms, optimize inventory and marketing strategies, and reduce operation and maintenance costs.

Anti-counterfeiting Verification: Consumers can obtain product traceability and authenticity information with one scan, enhancing brand trust.

Supply Chain Transparency: Enterprises can monitor full-link dynamics in real time, such as tracking product distribution.

Marketing Value-Add: Based on user scanning data, achieve precise outreach and improve repurchase rates through red envelope rewards, point malls and other means.

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