Over the past 20 years since its establishment, LINKWIN has partnered with many Fortune Global 500 enterprises to jointly explore the infinite possibilities of digital transformation. LINKWIN will regularly share a series of cases showing partner profiles, solution overviews and project application value.

   The enterprise is one of the world's largest oil and gas producers, headquartered in the United States, with annual revenue exceeding $400 billion in 2022 and more than 80,000 employees worldwide through its affiliated companies. It has production facilities and sells products globally, engaging in oil and gas exploration on six continents, and ranks among the industry leaders in many aspects of the energy and petrochemical sectors.

Enterprise Goals: Accelerate digital transformation and realize digital interaction with ecological partners and consumers in the consumer goods business and the entire value chain.

Cooperation Content: Digital Supply Chain, Digital Marketing, Digital Insight

Cooperation Highlights: Customized comprehensive digital solutions, with the core of establishing a product traceability system to achieve accurate tracking and management of the entire product life cycle.

Solutions:

1. Customized Anti-Counterfeiting Solutions: Single-product label / Production line coding

2. Digital Traceability System TTS: Tracking & Traceability / Channel Control / Store Management

3. Digital Marketing DM: Code-based marketing / Membership Management

4. Digital Insight: Production line OEE / IoT / AI Dashboard

• By assigning a unique QR code to each product and combining hardware support with software management, the platform realizes online-offline interconnection, product anti-counterfeiting, traceability, anti-diversion, points mall and other functions.

• It builds a digital global supply chain to improve service levels, avoid uncertainties in channels and supply chains, maximize the efficiency of production facilities, increase output and optimize logistics operation models.

• The digital identity ID of products not only has anti-counterfeiting attributes but also marketing functions, effectively connecting with end users, improving user stickiness and insight into demands, and accumulating brand data and asset management systems.

Precise Control and Traceability

• Taking QR codes as the link to associate "bottle-cart-pallet", it effectively prevents counterfeit and shoddy products and protects consumer rights and enterprise intellectual property rights.

• Through production line coding and traceability, it realizes full-process visual management from production to consumption, improving supply chain efficiency and transparency. A unified traceability platform is established to centrally manage product-related data, including production data, logistics data and channel data. Meanwhile, traceability of products with quality problems becomes simple and efficient, greatly improving product safety.

Improve Channel Sales Capacity

• Digital marketing establishes an instant, efficient and personalized channel incentive platform, effectively linking factories, regional distribution centers, channels / distributors, stores / mechanics and end users, and strongly enhancing customer stickiness.

• Data-Driven Decision-Making: Digital processes significantly improve overall operational efficiency. Based on accumulated data assets, it insights into real industry trends and consumer intentions, supporting enterprises in optimizing strategic decisions.