Digitalization is the most powerful manifestation of technology empowering agriculture, and digital transformation has become a key mission for every enterprise. However, the industry still faces multiple challenges:
1.Complex supply chain with insufficient management & synergy
Agricultural input production and distribution cover production, warehousing, logistics and sales, involving multiple links and participants. The complexity makes it difficult to coordinate and integrate data across the chain, ensure data accuracy and timeliness. Data collection and standardization are challenging, especially in farmer information acquisition and management.
2.Data availability without intelligent application
Data flow and transparency along the industrial chain are inadequate, resulting in information silos and fragmented data. Lacking clear business-oriented strategies and necessary data operation capabilities, enterprises lag in data quality control, analysis, modeling and application, leading to insufficient intelligent data utilization.
3.Data security & privacy risks
The agrochemical industry involves massive trade secrets and sensitive data such as production processes, formulations and customer information. Protecting data security and privacy has become a critical issue.
4.High investment with unclear short-term returns
Digital transformation requires heavy capital and resource investment, while economic benefits are not immediately visible, causing hesitation in digital transformation initiatives.

Centered on economic value, LINKWIN helps customers improve efficiency and promote growth. To better address digital transformation pain points across industries, deliver more tailored product portfolios and professional solutions, strengthen digital foundations and enable full-chain digital management, LINKWIN has fully upgraded five core products:

Linong Traceability Platform：A highly professional pesticide traceability SaaS platform dedicated to advancing digital management of agricultural inputs.

After upgrade, it supports up to 3.648 billion annual queries, serves over 600 agricultural input enterprises, and has issued more than 45.6 billion unique codes.

TTS Track & Trace System：Connects production, warehousing, channels and consumers via traceability codes, supporting full-chain enterprise management and consumer anti-counterfeiting verification.

It provides complete basic functions and strong customization capabilities for precision marketing, realizing multi-purpose use of one code. Integrated with system management, product control, labeling, anti-counterfeiting, documentation, warehousing, quality traceability, anti-diversion, collector configuration, production scheduling and third-party integration. In 2023, it underwent comprehensive upgrades in framework, tech stack, user experience and core functions.

Cloud Mini Page：A mobile marketing tool designed exclusively for agricultural input enterprises, enabling simple and efficient delivery of product technologies and application know-how to channels, retailers and end users. Built with an extensive pest and disease atlas and integrated anti-counterfeiting technology, supporting multi-functional applications via QR codes.

Lightweight WMS (Smart Warehousing System)：Leverages RFID, robotics and AI technologies to optimize inbound/outbound management, channel inventory control, internal counting and logistics traceability. Realizes digital warehousing, improves operational efficiency, optimizes resource allocation and reduces operational costs.

Industrial Vision System：Applies proprietary AI algorithms and image recognition patented technologies to help enterprises ensure high-quality production, reduce costs, improve efficiency and guarantee product consistency.

RFID Tags：Empower smart agricultural input solutions.

How can agrochemical enterprises overcome digital dilemmas?
"Building a digitally connected world of all things and becoming a global technology brand" is the vision and mission of LINKWIN.
1.Establish a unified data platform
Integrate and share multi-source data; adopt advanced equipment for real-time data collection to ensure accuracy and integrity; realize seamless data connection through standardized formats and interfaces.
2.Enable data operations
Explore business value from data; apply AI and big data analytics for intelligent data processing and application.
3.Guarantee data security
Build a comprehensive data security system including encryption, access control and backup; enhance employee security awareness through regular training and audits.
4.Long-term value analysis & win-win cooperation
Focus on long-term value and potential returns; plan phased implementation rationally. As a professional technology provider with over 20 years of agrochemical experience, LINKWIN collaborates with customers to achieve operational efficiency and growth.

LINKWIN supports industry brand building and serves China’s green agriculture. At the summit, the company was awarded the title of "Trusted Brand in Farmers’ Hearts 2023".