Introduction: In recent years, due to the changes of external environment and internal demand, the supply chain is facing new challenges, and uncertainty may become the new normal of the supply chain. From the aspect of external environment, the supply chain risk source gradually increases under the mode of global division of labor. From the aspect of endogenous demand, the uncertainty of market consumption demand continues to rise, and some orders and products show a trend of customization, which makes the supply chain operation of production enterprises face more challenges.
Supply chain operations face four types of challenging scenarios
Ensure the stability of raw materials and supply networks
Guarantee certainty in transport and logistics system
Maintain the continuity of production planning and operation of the company.
Meet the diversified needs of customers.
In the digital wave, the application of digital technology has become the key to upgrading the internal management and overall operation structure of enterprises, and enterprises continue to increase the layout of digital supply chain to actively face supply chain risks. By integrating the Internet of Things, digital twin, AI, cloud computing and other technologies, integrate the decision-making mechanism, decision-making system and information transmission of the end-to-end supply chain, improve the efficiency, transparency, agility and resilience of the supply chain, drive the transformation of industrial organization, innovate business models, and flexibly dispatch resources, so as to improve the control level of the entire supply chain and form a supply chain value community.
The importance of end-to-end information visualization in supply chains
While the external supply chain ecosystem is deeply integrated with enterprise operation scenarios, enterprises continue to stimulate technological innovation based on business needs. From the perspective of the whole industry ecology, the industry pays more attention to the end-to-end information visualization of the supply chain, and the demand for recording the whole life cycle information from raw material processing to sale of goods in global circulation is more urgent, which puts forward higher requirements for the information bearing means of goods and the information sharing standards between supply chain partners.
One of the core of digital management: digital goods
Commodity digitalization, that is, by giving each commodity a unique digital identity ID (two-dimensional code, RFID, etc.), enterprises gradually realize the full-link digital management from manufacturing to end consumers. Commodity digitalization is the core of digital management, which is the basis to ensure commodity quality and meet consumer needs. By establishing a quantifiable index system to accurately describe commodity information, enterprises can achieve accurate control of commodity quality, including the basic information of the commodity, such as commodity name, raw materials, specifications, production date, etc. In addition, it is extremely beneficial to integrate complex and dynamic data, such as inventory status, sales data, end-user portrait, etc.
Realization of digital commodity management: Data collection
Enterprises adopt automatic data acquisition tools and technologies, such as RFID tags, product digital ID, Internet of things devices, etc., to collect commodity data, enhance the transparency of product information, improve the accuracy of information transmission , effectively prevent product counterfeiting and channel channeling, and protect the intellectual property rights of brands and consumer interests.
Realization of digital commodity management: Data analysis
The platform processes and analyzes the collected data to help enterprises understand the current flow of goods, predict the future market demand based on the data, and provide a scientific basis for commodity procurement, inventory management and marketing strategies. In today's global supply chain from agile to resilient, commodity digitalization strengthens supply chain resilience, accurately positioning market demand and consumer portrait, enabling enterprises to quickly respond to market changes.
Realizing digital commodity management: visualization and decision support
Through data visualization tools, the platform displays massive data of complex commodities in the form of charts, dashboards, etc., helping managers quickly understand the details of various dimensions of commodities. Through the digital management of goods, the platform can not only achieve accurate traceability of goods, but also improve operational efficiency and enhance user satisfaction and loyalty. Digital product management combined with digital marketing to increase product sales through data-driven decision making.
Commodity digitalization is the only way for enterprises to digital upgrade, which not only changes the management and marketing methods of commodities, but also reshaps the operation mode of the supply chain. LINKWIN invites you to actively embrace digitalization, tap the infinite value of the whole chain data, and open a new chapter of enterprise operation and development excellence.
