How to unlock the "smart password" for product life cycle management? Let each product have a unique "digital ID card". As the core business of LINKWIN, Digital ID is reshaping product management logic with revolutionary technology, helping enterprises achieve full-link intelligent management and control from production to consumption!
Digital ID is the only digital identity given to goods, which transforms physical products into traceable, interactive, and analyzable data nodes through forms such as "one thing, one code, one thing, one signature". It is not only the "genetic code" of the product, but also the intelligent bridge for enterprises to open up the supply chain and connect users.
LINKWIN Digital ID supports multi-carrier integration to meet the needs of different industries:
QR code label: low cost, easy to identify, suitable for FMCG, drug packaging, etc.;
RFID electronic tag: contactless reading and writing, suitable for high-end goods, logistics pallets, etc.;
Laser etching/inkjet coding: directly attached to the surface of the product, strong tamper-proof;
NFC chip: Smartphone touch reading to improve the interactive experience of consumers.
1. Anti-counterfeiting and anti-counterfeiting
Consumers can scan the code to verify the authenticity, and fakes have nowhere to hide, protecting brand value.
2. Full process traceability
From raw material procurement, production and processing, warehousing and logistics to terminal sales, the data is visible throughout the process.
3. Anti-diversion control
Automatically identify off-site sales behavior, warn of the risk of diversion, and maintain channel order.
4. Quality control
Scan the code to display the production date, shelf life, implementation standards, production license, enterprise qualifications, etc.
5. Precise feeding management
Bind formulas and processes to ensure production compliance and meet strict regulations in the pharmaceutical/food industry.
6. Intelligent warehousing and logistics
Scan the code to automatically enter and exit the warehouse, dynamically count inventory, and effectively reduce operating costs.✅ Cost reduction and efficiency increase: Automated data collection reduces manual errors and greatly improves operational efficiency
✅ Controllable risk: real-time early warning of quality problems, diversion behavior, and reduce enterprise losses
✅ Data-driven decision-making: Consumption scanning data feeds back product development and marketing strategies
✅ Brand value-added: Transparent supply chain enhances consumer trust and improves premium ability
✅ Compliance certification: Meet global traceability regulations
Case 1: Global dairy companies
Challenge: Ensure the safe traceability of milk powder and strengthen consumer trust
Scheme: Spray code at the bottom of the tank, scan the code to see the product quality report
Achievement:
▶ The scanning rate of consumers has increased significantly, driving the repurchase rate to increase
▶ Actual data serves as a strong endorsement of product quality assurance
Case 2: Chinese high-end liquor brand
Challenge: Curb channel channels and prevent the price system from collapsing
Solution: Bottle/box/support three-level association coding, dealers scan the code to enter and exit the warehouse
Achievement:
▶ The diversion behavior has decreased, and the cost of channel control has decreased
▶ Real-time visualization of terminal sales data and accurate delivery of promotional resources
With the deep integration of the Internet of Things and AI technology, digital ID is being upgraded from a "traceability tool" to an "enterprise intelligence hub".
Consumer interaction: scanning the code to receive coupons, redeeming points, building a private domain traffic pool, etc
Carbon footprint tracking: Record carbon emissions throughout the product life cycle to support ESG strategies, etc
Predictive maintenance: Industrial equipment ID automatically warns of faults, reduces downtime losses, etc
Let every product "talk"
In the era of the Internet of Everything, digital ID is not only a technology, but also the core competitiveness of enterprises. LINKWIN has been deeply involved in the field of digital ID for more than 20 years, serving 500+ enterprises around the world, and helping customers achieve digital transformation throughout the product life cycle with stable, secure and scalable solutions!
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