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Liyuan Technology won the "2024-2025 ECR Excellence Project" award
Empower the supply chain to reduce costs and increase efficiency, and create a new benchmark for resilience and transparency
On June 5, 2025, the project "GM2D Empowers Supply Chain to Reduce Costs and Increase Efficiency, Double Improvement of Resilience and Transparency" led by Liyuan Technology and Procter & Gamble (China) stood out in the fierce selection and successfully won the "2024-2025 ECR Excellence Project" award, which has a great influence in the industry. This honor is an authoritative recognition of Liyuan Technology's outstanding contributions in promoting the digital transformation of the supply chain and improving industrial synergy and resilience.
ECR Excellence Program: Focus on efficient collaboration and consumer value
The ECR (Efficient Consumer Response) concept is committed to eliminating waste and creating higher consumer value through close cooperation between upstream and downstream of the supply chain. The "ECR Excellence Project" award recognizes outstanding projects that have achieved remarkable results and are benchmarking in implementing the ECR concept and promoting supply chain innovation and efficiency improvement. This award marks that Liyuan Technology's GM2D solution is at the forefront of solving core pain points in the industry and improving the overall supply chain efficiency.
The core of Liyuan Technology's award-winning project "GM2D Empowers Supply Chain to Reduce Costs and Increase Efficiency, Double Improvement of Resilience and Transparency" lies in the in-depth application of the "Global QR Code Migration Program (GM2D)" technical standard. The project does not simply apply QR codes, but builds an "end-to-end digital supply chain solution" with GM2D as the core identification carrier, aiming to solve the challenges of information fragmentation, traceability difficulties, inefficiency, and slow response in the traditional supply chain, and realize two core values:
1. Significant cost reduction and efficiency increase:
Process automation: Based on GM2D's unique identity ID, it realizes the automatic collection and seamless flow of information from production, warehousing, logistics to stores/consumers, greatly reducing manual entry and verification, and improving operation efficiency.
Inventory accuracy: Real-time and accurate data on the flow and status of goods helps enterprises optimize inventory levels, reduce sluggish inventory, and reduce storage and capital occupation costs.
Collaboration and efficiency: Break down information barriers between brands, manufacturers, logistics providers, retailers, etc., realize data sharing and business collaboration, shorten the order response cycle, and improve the overall supply chain operation efficiency.
2. Strengthening Resilience and Transparency:
Full traceability: GM2D as a "digital ID card", giving the ability to visualize the entire life cycle of goods. It can quickly and accurately locate the batch and flow direction of goods, greatly improve risk response capabilities, and ensure consumer safety and corporate reputation.
Enhance supply chain resilience: Transparent information flow enables enterprises to detect potential risks (such as supply disruptions, logistics delays) earlier, make more agile and scientific decisions based on data, and improve the supply chain's ability to withstand uncertainties.
Trust and Compliance: Provide immutable records of merchandise circulation, enhancing consumer confidence in product authenticity and provenance, while providing reliable technical support to meet increasingly stringent regulatory traceability requirements.
In the implementation of the project, Liyuan Technology not only provides advanced GM2D coding, reading hardware and powerful data management platform, but also deeply integrates cutting-edge technologies such as the Internet of Things and big data analysis to create tailor-made and scalable solutions for customers. The project has been successfully applied in leading enterprises, achieving significant economic and management benefits, fully verifying the huge potential of GM2D technology in reshaping the modern supply chain.
"We are very honored to receive the heavyweight award of the '2024-2025 ECR Excellence Project'," said VP of Liyuan Technology, "This is not only an affirmation of our team's unremitting efforts in the application of GM2D technology and digital innovation in the supply chain, but also a recognition of the actual value created by the project." GM2D is not only an upgrade of QR codes, but also the cornerstone of building a smart, resilient, and transparent supply chain in the future. Liyuan Technology will continue to invest in research and development, deepen industry cooperation, and strive to promote this successful practice to a wider range of fields, working with more enterprises to achieve operational excellence and sustainable growth in the supply chain. ”
Winning the "ECR Excellence Project" award is another strong proof of Liyuan Technology's technical strength and innovation capabilities in the field of supply chain digitalization. In the future, Liyuan Technology will continue to uphold the concept of "LINKWIN", drive supply chain transformation with innovative technology, and create greater value for global customers.
Founded in 2001, Linkwin is the world's leading digital connectivity and digital identification solution company, we drive enterprises to achieve quantifiable automation upgrades, digital transformation and intelligent transformation through the intelligent integration of the physical world and the digital world, and continue to create breakthrough business value.
Linkwin's main product matrix includes digital ID, RFID and sensing networks, industrial AI vision, as well as data platforms, decision support platforms for digital identification engines, etc., and our solutions cover from full-link traceability, More than 30 application scenarios from smart manufacturing digital infrastructure to consumer value chain connectivity can directly help customers reduce costs, improve efficiency, streamline operations, and exceed rising consumer expectations.
Linkwin has long served more than 300 core customers around the world, deeply empowering more than 40 Fortune 500 companies, and the project deployment covers 60 countries and regions around the world.
Learn more at: www.linkwin.com