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Case Study: Back-to-School Special | Carefully Guarding Children's Growth – The Quality Traceability Journey of a Leading Dairy Enterprise
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2024-09-06

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In golden September, children begin a new school term. Watching them walk toward school gates with small schoolbags, we cannot help thinking of the care and protection parents give at every stage of their children’s growth.
 
For every parent, the healthy growth of their child is always the top concern. Meanwhile, dairy enterprises committed to quality are also quietly guarding children’s health with dedication.
 
From pasture to table, from source to end consumer, we build solid lines of defense with technology and responsibility. Helping every child grow healthily is not only the dream of parents but also the mission of the enterprise.

 

Partner Profile

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The enterprise is a century-old high-end dairy company. With advanced production technology and strict quality control, it has built an excellent brand image in the industry. It owns multiple brands and offers a rich product portfolio, including liquid milk, yogurt, milk powder, cheese and more, to meet diverse consumer needs.
Through years of dedicated operation, the enterprise has continuously enhanced its core competitiveness across the entire industrial chain. It also attaches great importance to sustainable development, actively participates in ecological protection and social responsibility initiatives, and strives to contribute to society and the environment while maintaining economic growth.

 

Solution Overview

Enterprise Goals:
1、Effectively prevent the circulation of counterfeit and shoddy products and establish a traceability system.
2、Reduce risks such as cross-regional channel sales and hoarding, and achieve efficient management of the dealer system.

 

Cooperation Highlights
In response to the business conditions and demands of each factory, we combine cutting-edge IoT technologies and tools to control the flow of products from production, warehousing, logistics and channels to end consumers based on traceable digital product identity IDs. Meanwhile, we carry out scientific planning according to the actual construction situation of each factory, install and debug production line equipment, support trial runs in line with production plans and operation requirements, and provide training for relevant staff.

 

Solutions：
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1.Production Line Coding: Based on key information such as production batch, raw material source and production date, a unique digital identity ID is generated in the system and protected by encryption algorithms to ensure security and uniqueness. During production, the generated code label is attached to the product packaging.
2. Information Collection and Association: At key stages including production, processing and quality inspection, industrial cameras, PDAs and other devices scan QR codes to upload collected information to the system in real time. The system associates the information with the code and establishes an information database.
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3. Traceability Management: A traceability system is built to enable query of product sources and tracking of product destinations. Consumers can obtain detailed product information by scanning the QR code. The enterprise supervises product circulation through the system to prevent counterfeit products, thereby enhancing brand image.
4.Full-Chain Intelligent Control: Manage the full product lifecycle (PLC), realize collection and storage of production data, control of product flow and channels, analysis and review of data reports, and optimize end-to-end business processes.
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5.Consumer Interaction and Service: Through one-item-one-code marketing, interactive opportunities between consumers and the brand are created. A points mall is established to increase consumer purchasing enthusiasm.

 

Project Application Value and Significance

Using digital product identity ID technology, the dairy enterprise has realized coding and flow management from unit package – carton – pallet. It automatically collects product data and links full-lifecycle information with the unique code.On one hand, this helps the enterprise control product distribution, optimize supply chain management, reduce risks of product diversion and counterfeiting, and ensure product quality. On the other hand, through code-based marketing activities, it strengthens interaction with consumers, improves shopping experience and user stickiness.In addition, the enterprise can rely on visual dashboards and data analysis to support scientific decision-making, thus gaining advantages in fierce market competition.

About Us

Founded in 2001, LINKWIN is a world-leading technology company specializing in digital services and smart IoT.

We provide innovative solutions and premium operational services in intelligent manufacturing, digital supply chains, digital marketing and industrial IoT platforms.

Today, LINKWIN operates across industrial, commercial, agricultural and government sectors, serving over 300 customers in more than 50 countries and regions.

We focus on economic value, helping clients improve operational efficiency and drive sustainable growth.

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Business & Innovation

Intelligent Manufacturing

LINKWIN deeply understands clients’ demand for production line efficiency and enables production digitalization.
Through industrial vision, coding systems, OEE, lightweight MES, digital twin and digital dashboards, we help enterprises produce high-quality products while cutting costs and improving efficiency.
 
Highlights: Cloud Coding, Lightweight MES, LinkVision™ Vision Inspection
 

Digital Supply Chain

LINKWIN delivers customized solutions for full-chain traceability marketing, product anti-counterfeiting and smart warehousing, realizing end-to-end digital supply chain management with higher efficiency and transparency.
 
Highlights: Micro-Texture Code®, Full-Chain Traceability Solution
 

Digital Marketing

LINKWIN’s unique “code + data” driven omni-channel digital marketing helps brands connect with consumers precisely, build private traffic pools, enable personalized operations, boost sales conversion and enhance brand influence.
 
Highlights: Smart Mini Program Operation, Customized Omni-Channel Marketing Solutions
 

Industrial IoT Platform

LINKWIN deploys hybrid cloud services to provide dynamic, isolated IT resources for enterprises.
All data is secured by blockchain technology, supporting an annual increase of 30 billion product data entries and 200,000 IoT nodes.
 
Highlights: LinkIoT Cloud Platform, IIoT, Hybrid Cloud Services
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