Over the past 20 years since its establishment, LINKWIN has partnered with many Fortune Global 500 enterprises to jointly explore the infinite possibilities of digital transformation. LINKWIN will regularly share a series of cases, including: partner profile, solution overview, project application value, industry insights and foresight.

As a German luxury automobile manufacturer, the enterprise is one of the world's leading companies in the automotive industry, with a long history of more than 130 years.

As a pioneer in the automotive industry, the enterprise is renowned for its outstanding engineering technology, innovative design and high quality. Its product line covers multiple fields such as sedans, SUVs and commercial vehicles. With its strong brand influence and technical strength, it occupies an important position in the global luxury car market, serving as a benchmark in the automotive industry and boasting a wide range of loyal customers worldwide.

Enterprise Goals:

• Product Traceability: By building a digital supply chain, the enterprise aims to significantly enhance the influence of its products at the store level through full-chain product traceability. On the one hand, it tracks the entire process of product inbound, outbound, transportation and sales to improve supply chain transparency; on the other hand, the product's digital identity ID serves as a unique identifier to effectively prevent counterfeit products from entering the market, protecting the enterprise's intellectual property rights, brand reputation and consumers' rights and interests.

• Data Collection: The enterprise establishes a tracking and traceability system to reach dealers and store levels, accumulate data assets of products at the store level, and gain insights into the purchasing power of end consumers through big data analysis.

• User Interaction: Consumers scan the QR code on the product to log in to the store mini-program to obtain points for gift redemption, enhancing user experience and brand interaction, and helping the enterprise establish user portraits.

   

Cooperation Content:

Through the product's digital identity ID and customized anti-counterfeiting labels, combined with a traceability APP and points mini-program, a full-chain product traceability system is built to effectively protect the enterprise's intellectual property rights and safeguard consumers' rights and interests.

Cooperation Highlights:

Through technological innovation and a user-friendly system interface, the solution not only meets the demand for full-chain supply chain traceability, but also provides a new digital approach for brand management and customer relationship maintenance.

• Dual Protection for Full-Chain Traceability

  Combining the product's digital identity ID with special-process labels greatly increases the difficulty of counterfeiting. It covers the entire process of products from outbound to reaching end consumers, achieving end-to-end transparency and traceability.

• Establish User Incentive Mechanism and Protect Their Rights and Interests

  The points-for-gift mini-program encourages consumers to participate in anti-counterfeiting verification, increasing user stickiness and brand interaction; at the same time, it ensures that consumers purchase genuine products, enhancing user trust and satisfaction.

• Customized Solution with High Flexibility and Scalability

  The traceability system fully considers the enterprise's pain points in function design and supports compatible expansion of functions in the later stage.

• Protect Enterprise Intellectual Property Rights and Brand Reputation

  Effectively prevent counterfeit and shoddy products, protecting brand reputation and intellectual property rights.

• Digital Management and Data Insights

  Realize digital management of product information through the traceability APP, improving supply chain efficiency and data accuracy. By accumulating data collected by the system, the enterprise can gain in-depth insights into market trends and consumer behaviors.

Founded in 2001, LINKWIN is a world-leading technology company specializing in digital services and smart IoT.

We provide innovative solutions and premium operational services in intelligent manufacturing, digital supply chains, digital marketing and industrial IoT platforms.

Today, LINKWIN operates across industrial, commercial, agricultural and government sectors, serving over 300 customers in more than 50 countries and regions.

We focus on economic value, helping clients improve operational efficiency and drive sustainable growth.